Case Studies
NOVA Pulmonary
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The Challenge
Shifting From Relying on Paid Search Advertising
Initially, NOVA Pulmonary was only getting clients from directories like Zocdoc or paying for Google ads. While they were not getting significant traffic from Organic Search, they had a 3-year plan to scale up the practice via organic search.
What We Did
Comprehensive Local SEO Strategy
We discovered that most patients were coming from a limited area around their offices, despite serving a much larger region. To fix this, we optimized their online presence to target nearby communities, ensuring they appeared in more local searches. By aligning their content with how patients search for care, we helped them reach a wider audience and attract more patients from across the region.
Content Marketing
The website had content, but it wasn’t aligned with how patients search for care. We restructured existing pages and developed new, patient-focused content designed to address their concerns, answer key questions, and guide them toward informed decisions. By prioritizing clarity, relevance, and user intent, we ensured patients could easily find the information they need to take action.
The Result
Significant Rise In Traffic + Booked Appointments
With our partnership, NOVA Pulmonary has expanded its reach across the entire Northern Virginia footprint, conquering several of its competitors in the SERP.
The NOVA Pulmonary team is planning on opening several other offices with a wildly successful return on their investment from several of our sprints.
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175%
Increase in Booked Appointments
126%
Increase in Organic Traffic
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