CASE STUDIES

Ascend Cannabis

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The Challenge

Developing an SEO Strategy From Scratch

Despite being a leading cannabis brand in a growing industry, Ascend recognized a lack of prioritization of SEO in its overall marketing strategy. The digital experience team hired us to unlock the true power of its website and capture the rising demand of cannabis consumers nationwide.

What We Did

Product-Led SEO

We revamped the menu architecture and optimized product pages with high-volume, customer-driven keywords to dominate non-brand searches.

Local SEO

We developed a targeted Local SEO strategy, optimizing each dispensary’s landing page to rank in Google’s Local 3-Pack and connect with the local audience.

Content Strategy

We crafted a content strategy targeting cannabis-curious consumers, blending education and entertainment to boost engagement while establishing the brand as an authoritative voice in search.

The Result

Significant Year Over Year Growth

Ascend saw significant year-over-year growth in 2022 with our innovative approach to SEO strategy. We executed “sprints” where we tackled large-scale initiatives quarterly, designed to ladder up to their yearly goals.

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$90M

Organic Revenue Generated

+358%

Increase in Organic Traffic

+389%

Increase in Ranked Keywords

What Our Clients Say

The BCC team are experts in their field and consistently deliver better than expected results. We could not be happier with their performance. They feel like a part of our internal marketing team and have an exceptional understanding of our business needs and goals.

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Elevate Your Business with BCC Interactive

Here’s what you can expect:

Schedule A Discovery Call
A 30-minute deep dive into your marketing efforts and where you’re leaving money on the table.

Receive A Growth Roadmap
A roadmap showing you everything you need to do to start getting more leads from search engines, including investment amount and timeline to results.

Start Getting More Leads
If you accept our roadmap, we’ll get started building your campaigns. Most of our clients start getting leads within 30 days.